eCommerce Digital Ads ROI Calculator

Find the ROAS your store needs before ads actually make you money. Not just revenue, real profit after product costs and management fees.

How to use it:
Add your numbers to the calculator, click Calculate break even, then drag the slider to see what kind real profit you can expect to earn from ads at higher ROAS levels.

Your numbers
$
%
After product, inventory, fulfillment, and payment processing fees. Do not subtract ad spend or overhead.
$
%
Leave at 0 if a flat fee only.
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True break even ROAS, fees included
0.0x
Break even ROAS on ad spend only 0.0x
Revenue needed per month 0
Your ads dashboard ignores fees. This number does not.
5.0x
Revenue 0
Product costs 0
Gross profit 0
Ad spend 0
Agency fees 0
Net profit Profitable 0
Profit curve
Net profit per month Break even Your target

Estimates based on your inputs at steady state. New accounts typically take 1 to 3 months to reach target ROAS while data and optimization build. Want the real numbers for your store? Talk to us.

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Ready to grow with Google Ads?

We're ready to help