Are you struggling to manage multiple product feeds across different advertising platforms? Imagine if a single, powerful tool could seamlessly sync your Shopify products across Google, Microsoft, Meta, and Pinterest while also maximizing visibility.
Simprosys Google Shopping Feed App is the tool we’re talking about.
In this guide, we will discuss how to make the most of this app, everything from how to set up Simprosys to advanced optimization techniques.
What Is Simprosys Google Shopping Feed App?
The Simprosys Google Shopping Feed App is a powerful tool designed to streamline the management of product feeds across multiple platforms.
It’s basically a step “ahead” of the basic Google & YouTube app as it takes your product feed strategy to the next level.
Want to customize your product titles for better click-through rates on Google? Need to adjust pricing strategies for Microsoft Shopping? Looking to optimize product descriptions for Meta Ads? Simprosys can handle it all from a single, intuitive dashboard.
It has the ability to:
- Synchronize product data across multiple advertising platforms instantly
- Offer granular control over how your products appear on each platform
- Provide advanced customization options that the basic apps simply can’t match
- Save hours of manual work through automated feed optimization
How to Install Simprosys on Shopify?
To get started, search for the Simprosys Google Shopping Feed App in the Shopify App Store.
Once the app is installed, you can easily locate it under the “Apps and sales channels” section in your Shopify settings.
Moving forward, follow the given steps to get Simprosys working for you:
Step 1: Set Up Platform Integrations
The integration process with Simprosys is straightforward and allows you to connect multiple advertising platforms. Here’s how to set it up:
Google Merchant Center Integration
Select your Google Merchant Center account.
For hierarchical accounts, select the top-level account followed by the sub-account. Finally, click “Confirm” to grant the necessary permissions.
Additional Platform Options
You can also integrate the app with:
- Microsoft Shopping
- Meta (Facebook) Product Catalog
- Pinterest Shopping
Find more details in the complete tutorial:
💡 Pro Tip: Before starting any integrations, ensure you have admin access to all the platforms you wish to connect. This will streamline the permission-granting process.
Step 2: Activate Google Merchant Center Programs
Next, Simprosys prompts you to activate various programs within your Google Merchant Center. Essential programs include Shopping Ads, Dynamic Remarketing, Promotions, and Product Ratings.
If you enable these programs, it can enhance your product visibility and potentially lead to free sales through Google’s shopping tab.
Step 3: Configure Feed Settings
First, you’ll need to choose between two setup options:
- Quick sync
- Advanced setup
💡 Pro Tip: If you’re new to Simprosys, start with Quick Sync and gradually explore advanced features as you become more comfortable with the platform.
In the basic setup, you can configure how you wish to receive your email notifications. Enter your email address and enable notifications for feed updates. This ensures you’re alerted when feeds are pushed to Google Merchant Center.
You can also configure your location settings. Select your primary target country, choose the appropriate currency, and set your store language.
For a more advanced configuration, you can fine-tune your product images by enabling the “Use second image for products without variants” feature. This is particularly valuable for stores selling fashion items, furniture, or products with lifestyle main images.
When it comes to product identification, you’ll need to make a key decision: for branded products, enable settings for MPNs, SKUs, or GTINs and check the appropriate boxes if you have barcodes.
However, if you’re selling unique or custom items like consumables, simply leave it as “custom products,” which sets “identifier exists” to false.
Don’t forget to set up your tracking parameters. Scroll to the tracking settings and enable UTM tracking, which will help you monitor performance across free listings and promotional campaigns.
Wrap up your configuration by clicking “Save and Next,” double-checking your email notification settings, and selecting “Sync” to implement all your changes.
💡 Pro Tip: After setup, always verify your feed in Google Merchant Center to ensure products are displaying correctly and there are no duplicates.
⚠️ Important: If you have the Google & YouTube app installed, consider disconnecting it to avoid duplicate product listings in your feed.
Step 4: Manage Products and Variants
Navigate to the product management section in your Simprosys app. Here, you’ll see a complete overview of your product catalog, including:
- Total number of products
- Products submitted to Google
- Any errors or issues that need attention
To modify a product, click on it and select “Edit Product”. You’ll now have access to numerous customization options:
Basic settings
- Advertising channels selection
- Google product category (adjustable if needed)
- Custom attributes
Product details
- Cost of goods sold (crucial for profitability tracking)
- Product condition
- Age group
- Gender
- Size systems
- Prices and units
- Weights
- Size and type
Product identification
- Brand names
- MPNs
- SKUs
- GTINs (barcodes)
Labels and promotions
- Custom labels
- Ad labels (visible in Google Ads)
- Shipping labels
- Merchant promotions
To create product-specific promotions:
- Navigate to the promotions feed tab.
- Set up your promotion details.
- Align promotions with specific products.
- Monitor performance in Google Ads.
For managing variants, scroll to the Variants section and:
- Edit individual variant details
- Update specifications as needed
- Click “Update Product” to save changes
💡 Pro Tip: Keep your product data consistent across all variants to improve ad performance and avoid disapprovals.
How Do You Bulk Edit?
To bulk edit products in Simprosys, simply select multiple products from your product list using the checkboxes.
Once selected, you’ll see a drop-down menu appear where you can choose which attributes to edit in bulk, from basic details to advanced settings.
Step 5: Run Google Ads and Promotions
Although Simprosys offers the ability to run Google Ads (including Performance Max campaigns) directly from the app, we strongly recommend managing all your advertising campaigns within your Google Ads account for better control and optimization.
However, you can effectively use the app’s promotions feed feature to highlight special offers and purchasing benefits, which will appear as special offer links in your shopping ads.
Step 6: Subscription Plans and Additional Features
The app offers various subscription plans based on the number of products in your store, with options for monthly or annual payments. Additional features include XML feeds, local inventory management, and automated rules for feed optimization.
For international advertising, navigate to Google Shopping Settings and use the “Submit Feed for Additional Countries” feature.
Here, you can toggle on specific countries you want to advertise in, but remember to configure country-specific settings like currency and language.
⚠️ Important: Review all requirements carefully before expanding to new markets, as each region has unique specifications.
Step 7: Set Up Conversion Tracking
To set up conversion tracking, go to Campaigns > Set up conversion tracking.
Next, navigate to the embed section in theme customization. Click “Activate” for the app embed and verify that the toggle is on. To finalize, click “Save” to confirm the change, and don’t forget to refresh your Shopify backend.
Now, click “Recommended Setup” and select “Set up conversion tracking”.
You can choose from any of the following tracking options:
- Purchase action conversion
- Add to cart tracking
- Begin checkout tracking
Then, select a conversion value type:
- Total order value (recommended for true ROI)
- Order subtotal
Lastly, update permissions. Toggle on enhanced conversions and configure privacy settings:
- GDPR compliance
- California privacy requirements
Lastly, click “Save”.
To verify this setup, wait five minutes for API sync. Then, check your Google Ads account. You can review conversions under summary:
